Core Values make the Brand Promise

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”—Michael Eisner

A great brand makes an emotional connection. When we see something we can believe in, our values are engaged. We are moved. That motivation is what makes us decide to like a product enough to buy it.

For organizations, the core values of the organization are the brand’s foundation, the brand’s promise. When those core values match personal values of our own, a connection is made that can be the basis of a long-lasting bond.

As a full service marketing and communications company, Carol Caley & Associates helps organizations deliver on their brand promise: Leadership California, Braille Institute, Baxter Hyland Immuno (Baxter Bioscience), National Association of Women Business Owners-LA, Holy Cross Hospital of Taos, Pasadena Museum of History, Autry Museum of Western Heritage and many others.