We create broadcast emails for our clients, because they are an effective tool to create a bond with an audience. Over time, broadcast emails, such as e-newsletters, give readers a nuanced view of your organization. Each story is a new opportunity to emphasize your mission and goals. By telling one story after another, we build interest in your cause.
Here are a few tips:
1. Our messages are segmented: we make sure the email content is relevant to the people who receive it.
2. We keep our clients’ email marketing consistent and predictable. That means a steady supply of valuable messages over time, emphasizing the great work supporters are making possible at your organization.
3. We integrate your online and offline communications. We don’t leave the main messaging to just email—many channels together work best: email, website, social media, and conventional mail all play a role.