Carol Caley & Associates developed a monthly broadcast e-news to keep Leadership California’s 1,600 alumnae up to date on news and events including job promotions and accomplishments. We designed the email format to match the Leadership California brand identity to make the e-news issues easily identifiable. The highlight of each issue is an original feature story developed from an interview with a remarkable woman leader. Creating the feature story each month is part of our service.
We tailor the broadcast email to a specific group in the organization’s database—allowing for audience segmentation. Separate messages are designed for alumnae, prospects and potential sponsors, and can be distributed regionally.
Specific messages, such as announcements, can be sent in the broadcast email format. Event announcements sent this way make it easy for recipients to register for events by clicking a link to the website, where they can register online.
The Leadership California program is a yearlong seminar series for women leaders, with a curriculum based on the issues and trends in California. Visit the website at www.leadershipcalifornia.org.