Rethinking The Brand For Baxter Merger

Rethinking the Brand for Baxter Merger

When pharmaceutical giant Baxter acquired Immuno International AG of Austria, Carol Caley & Associates was asked to develop materials for an internal and external re-branding. The effort was designed to bridge two distinct corporate cultures and to launch Baxter Hyland…

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5 Common Business Card Mistakes

5 Common Business Card Mistakes

OK, show me your wallet. Hmmm. Money, family pics, credit cards, driver’s license. Got business cards? Of course you do. A business card is such a little thing, almost insignificant—but more important than you might think. I go to a…

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