Opportunity Knocks with SCE Diversity Mailer

opportunityWhen opportunity knocks…that’s the theme of a mailer our studio designed for Southern California Edison’s Supplier Diversity Program.

The piece helps small businesses learn SCE’s requirements for becoming a certified vendor.

It also served as a reminder to SCE department heads to think about supplier diversity when they have a contract to fulfill. The company purchases more than $2 billion in goods and services annually from suppliers both large and small.

Our concept emphasized the idea that opportunity comes in all colors and that would-be suppliers need to be prepared. We created an original cover illustration, then developed the message into a “Step-by-Step Guide” with easy how-to instructions. The design features a gatefold and brown background to suggest an opening door.